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Inspirational Friday
Every Friday, we like to post items that we find particularly inspiring.
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Weight Loss – Keep that New Year’s Resolution!
Now that we all had time to celebrate the New Year, it is time to start with our 2012 New Year’s Resolution. Statistically for 2012, weight loss made the top of the list. Even more so, search results on Google …
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The Holstee Manifesto Lifecycle Film
Created by Demonstrous, the video is based on the wildly popular Holstee Manifesto which starts, “This is your life, do what you love” and ends “Live your Dream and Share Your Passion.” Holstee products are often repurposed or reclaimed materials, …
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Advertising That Grows on You
To promote the new Steven Soderbergh film Contagion, Warner Brothers Canada turned to Canadian advertising firm Lowe Roche to create an unusually creative outdoor installation promoting the film. The billboard, containing live pigmented bacteria such as mold and penicillin — essentially …
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Facebook Launches First Agency-Designed Advertisements
Advertising agency Leo Burnett has recently launched a new interactive ad unit for Facebook which will allow companies to initiate conversations with consumers by posting questions as status updates. The new creation is Facebook’s eighth ad unit and marks the first …
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Goodbye Food Pyramid, Hello Plate. Which do you prefer?
The USDA is replacing the iconic food pyramid with a simplified plate icon. Despite being touted as an easier to understand guide, the food plate is more likely to remind viewers of Trivial Pursuit than healthy eating. The new icon …
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Land Trust for Tennessee Print Campaign
Our good friends at Bohan have been recognized on the Communication Arts website for their print campaign. With this campaign, Bohan educates people around the state about the things worth preserving that we drive past every day.
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International Anti-Fur Coalition “There’s No Beauty in Cruelty” print campaign
Developed for the International Anti-Fur Coalition, the idea behind the “There’s No Beauty in Cruelty” campaign was to remind people of the gruesome realities of the fur industry. Created by Draftfcb, the agency didn’t fall into the cliché of using blood …
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The Greatest Movie Ever Sold
With The Greatest Movie Ever Sold, Morgan Spurlock, director of the popular documentary Super Size Me has set his sights on the advertising industry for his next film.
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